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From Wildlife Forever; Contact: Julia Luger

White Bear Lake, MN – Wildlife Forever, along with a growing coalition of government organizations, lake associations and industry supporters, are proud to release the 2019 Clean Drain Dry Initiative™ annual accomplishment report.  Through media, communications marketing and outreach, the public awareness and service campaign has generated over 102 million Clean Drain Dry impressions in 2019.  Invasive species threaten fishing, boating and the outdoor industry. Integrating and applying consistent best management practices empowers users to help prevent the spread.

“Investing in education and outreach is of the utmost importance to prevent new infestations and protect our outdoor traditions,” said Pat Conzemius, President and CEO of Wildlife Forever.
New for 2019 was the development of educational tools for the wake boat industry that included how-to videos and handouts.

Targeted marketing is a key element to ensure Clean Drain Dry outreach is relevant to stakeholders. Wildlife Forever, the Bureau of Land Management, USDA Forest Service and multiple state agencies collaborated to reach 43 million people using Clean Drain Dry campaign media outreach. By pooling funds and coordinating cost-saving services Wildlife Forever leveraged over $357,000 of in-kind contributions. 

“It cannot be stressed enough the importance of partnerships in our ability to deliver the prevention campaign across the country.  The value of consistent messaging is attracting more and more resource managers to actively invest in this important campaign,” said Dane Huinker, Conservation Program Manager of Wildlife Forever.

View the Report Here:

The Wildlife Forever Clean Drain Dry Initiative is the national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach and educational services provide access to consistent messaging and tailored AIS prevention planning. To learn about services, contact Dane Huinker: or visit
About Wildlife Forever: Our mission is to conserve America's wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife. Wildlife Forever is a 501c3 non-profit dedicated to investing resources on the ground.

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