Behavioral Intentions within Off-Highway Vehicle Communities in the Northeastern US: an Application of the Theory of Planned Behavior
The increasing use of off-highway vehicles (OHV) in the northeastern United States suggests the need for more effective recreation management strategies in the public forest areas. This study analyzes the differences in attitudes toward intentions to engage in certain behaviors by off-highway vehicles (OVH) through testing relationships between attitude and behavior. The study employed the Theory of Planned Behavior (TPB)(Ajzen 1991) to examine the attitudes and perceptions of OVH operators, and the findings reflect a weak yet positive preference for specific management actions with the overall prefernce for behavior-specific, indirect management actions.
The use of 4-wheelers, dirt bikes, and 4x4s on public lands has been increasing, and this is especially significant in the northeast United Staets where the population density of public land users tends to magnify user conflict issues. Other issues that arise are the creation of illegal trails which can bring negative social and environmental impacts. By examining attitudes toward behavior, intentions, and the comlex links between attitudes and actions, the study strives to provide management recommendations based on the application of the theory of planned behavior (TPB).
The complete report including method, tools, and data for this study (full text) can be viewed here.
Books and Publications
D'Luhosch, P., D. Kuehn, and R.M. Schuster. 2009. Behavioral intentions within off-highway vehicle communities in the northeastern U.S.: an application of the theory of planned behavior. In: D.B. Klenosky and C. LeBlanc Fisher (eds.). Proceedings of the 2008 Northeastern Recreation Research Symposium. General Technical Report NRS-P-42. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station. 258-265 p.