social norms

On August 21, 2018 from 3:00-4:00 Eastern, we will hear from Amielle DeWan, PhD, Executive Director of Impact by Design, who will be discussing how we can evaluate and increase the impact of environmental behavior change interventions. This webinar is part of NAAEE's monthly webinar series. Also, see the full NAAEE announcement here.

Register now and you will be sent the recording if you can't make it!

Hanoi, Vietman

Despite rapid tourism economic development, and research into labour and employment such as economics and employment issues, research hasn’t caught up to the rapidly changing issues, such as tourism linked migration and social and cultural aspects of sustainability. Thus, we invite you to discuss, reflect and develop upon issues pertaining to sustainability and the nexus of migration and tourism. We are particularly interested in the complexities of trends, issues, challenges and opportunities around migration linked tourism, which remains a relatively minor part in academic research.

In this broadcast, we will more clearly define this human aspect, which includes the application of social psychology, economics, political science, communications and more.
This article provides examples of injunctive and descriptive norms and how to use them to your advantage when communicating.
This article describes two field experiments that tested what messaging works best in asking hotel guests to reuse their towels as a part of an environmental conservation program.
This article by Robert Cialdini and collaborators discusses an example of the use of social norms to influence environmental behavior.
Wall Clock

Why are we chronically late? Perhaps it is because we actually believe our own excuses.


The human ecosystem model presented in an accompanying article in this issue (Machlis et al. 1997) has several applications. One such application is as an organizing concept in selecting social indicators for ecosystem management. This article describes a contemporary example of such an application using the Upper Columbia River Basin (UCRB). Social indicators are statistics that can be collected over time and used for policy and management. The human ecosystem model provides a rationale for selecting specific social indicators to assess socioeconomic conditions.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends.