social norms

Backyard behavioral science: Addressing private land management with experimental research and insights into human behavior

Management decisions on private lands affect social and environmental outcomes. Policies designed to influence these decisions typically provide information or financial incentives. Behavioral science uses experimental design to generate insights into those interventions and alternative factors that influence human behavior, yet there are limited applications to land management. I will provide a brief primer on the field of behavioral science and discuss opportunities and challenges in addressing externalities from private land management, including water quality, habitat conservation and wildfire risk mitigation.

On August 21, 2018 from 3:00-4:00 Eastern, we will hear from Amielle DeWan, PhD, Executive Director of Impact by Design, who will be discussing how we can evaluate and increase the impact of environmental behavior change interventions. This webinar is part of NAAEE's monthly webinar series. Also, see the full NAAEE announcement here.

Register now and you will be sent the recording if you can't make it!

Hanoi, Vietnam

REGISTRATION IS OPEN for the “Nexus of Migration and Tourism: Creating Social Sustainability Symposium” in Hanoi. It is less than 3 months away! We are delighted to receive diverse and interesting papers from over 17 countries and various disciplines! Please join us for a set of international papers, 5 amazing keynote speakers, networking opportunities and publication possibilities!

Hanoi, Vietman

Despite rapid tourism economic development, and research into labour and employment such as economics and employment issues, research hasn’t caught up to the rapidly changing issues, such as tourism linked migration and social and cultural aspects of sustainability. Thus, we invite you to discuss, reflect and develop upon issues pertaining to sustainability and the nexus of migration and tourism. We are particularly interested in the complexities of trends, issues, challenges and opportunities around migration linked tourism, which remains a relatively minor part in academic research.

In this broadcast, we will more clearly define this human aspect, which includes the application of social psychology, economics, political science, communications and more.
This article provides examples of injunctive and descriptive norms and how to use them to your advantage when communicating.
This article describes two field experiments that tested what messaging works best in asking hotel guests to reuse their towels as a part of an environmental conservation program.
This article by Robert Cialdini and collaborators discusses an example of the use of social norms to influence environmental behavior.
Wall Clock

Why are we chronically late? Perhaps it is because we actually believe our own excuses.


It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends.