How to Communicate Successfully Regarding Nature-Based Solutions: Key Lessons from Research with American Voters and Elites
Across The Nature Conservancy, we are focused on incorporating nature-based solutions to adapt to a changing world for the benefit of nature and people. We can maximize our efforts to change policy and practice and implement projects on the ground by using research-driven messages and frames that best motivate public and private decision-makers and build support with voters to prioritize nature-based solutions as a tool to address threats to our public, environmental, and economic health. To that end, the Global Conservation Campaigns team, working with a cross section of partners Conservancy wide, commissioned a bipartisan polling team to conduct six focus groups, one-on-one elite interviews, and an internet public opinion survey.
Format and Retrieval
The full report can be downloaded at the link below.