Communicating Conservation Status: How Different Statistical Assessment Criteria Affect Perceptions of Extinction Risk

Publication and Source

Song, H. & Schuldt, J. (2016). Communicating Conservation Status: How Different Statistical Assessment Criteria Affect Perceptions of Extinction Risk. Risk Analysis. doi:10.1111/risa.12714

Short Description

This article from Cornell University discuss findings from a 2016 study on how the way we tend to convey statistical and verbal information about species' extinction risk is interpreted by audiences. Through experimental research, Song and Schuldt explored communication using IUCN Red List risk levels, such as "Critically Endangered" as well as the role of individuals' different ways of thinking, such as analytic thinking. Science Daily says in response to the findings, "If you want people to care about endangered species, focus on how many animals are left, not on the chances of a species becoming extinct, according to a new study".