Communicating Science in Politicized Environments
When members of the scientific community attempt to convey ideas and information to policy makers and the public, much of the information is misinterpreted or ignored. This article identifies why this happens, and how science communicators can overcome this challenge. In particular, this article examines the challenge of the public's limited capacity for attention and the affects of politicized environments on individual choices, both of which cause policymakers and the public to be less responsive to scientific information. Science communicators are encouraged to research attention and source credibility and communicate the scientific information within this scope. this allows science communicators to stay true to the science and deliver a memborable and and believable presentation.
Format and Retrieval
This article can be viewed in html and downloaded as PDF through National Academy of Sciences.
Lupia, Arthur. "Communicating science in politicized environments." Proceedings of the National Academy of Sciences of the United States of America 110 (2013): 14048-14054