Communicating science: Sending the right message to the right audience
This article explores the relationship between the scientific information and users of scientific information, including what sources are trusted and used most by the intended audience. The study included a survey of academic scientists, non-academic scientists, natural resource managers, policymakers, students, and the general public to determine which factors lead to a trusted source for science communication. The results provide insight into the flow of scientific information, and suggestions for facilitating information flow between stakeholder groups.
Wilson MJ, Ramey TL, Donaldson MR, Germain RR, and Perkin EK. 2016. Communicating science: Sending the right message to the right audience. FACETS 1: 127–137