Customer Service Measures for National Forest Recreation
An independant consultant firm was used to identify the essential aspects of a national forest recreation experience based on data from a filed test at national forest settings in California. The recommendation was for the Forest Service to assess 22 separate recreation experience attributes that can be grouped into three broad domains as performance measures in customer service for outdoor recreation. These attributes were put into a survey, distributed, and evaluated, and discussed for improvements to the current customer service policies. In general, the results stated in this report suggest that the performance measurew would be useful to managers. As well, the simplified model provides answers to questions about visitor desired conditions and to which extent they are experienced.
Absher, J. (1998). Customer Service Measures for National Forest Recreation. Journal Of Park And Recreation Administration, 16(3). Retrieved from http://js.sagamorepub.com/jpra/article/view/1659