Defining, Valuing and Providing Ecosystem Goods and Services
Many ecosystem services and some ecosystem goods are received without monetary payment. The "marketing" of ecosystem goods and services is basically an effort to turn such recipients - those who benefit without ownership - into buyers, thereby providing market signals that serve to help protect valuable goods and services. We review various formal arrangements for making this happen.
Brown, Thomas C.; Bergstrom, John C.; Loomis, John B. 2007. Defining, valuing and providing ecosystem goods and services. Natural Resources Journal. 47(2): 329-376.