Don't Be Such a Scientist: Talking Substance in an Age of Style
Communication via storytelling, according to Randy Olson, is essential to communicate science and grab the public's attention. This book, by scientist-turned-filmmaker Randy Olson, presents his journey from 15 years of serving as a scientist (a professor at University of New Hampshire), to moving to Hollywood, entering film school, and beginning his Hollywood film and storytelling career. The book explains that scientists need artists in order arouse interest in the broader audience, especially in an era of information overload.
Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Island Press.