The Effect of Persuasive Communication Strategies on Rural Resident Attitudes Toward Ecosystem Management
Publication and Source
Tarrant, M.A., Overdevest, C., Bright, A.D., Cordell, K.H., & English, D.B.K. (1997). The Effect of Persuasive Communication Strategies on Rural Resident Attitudes Toward Ecosystem Management. Society & Natural Resources, 10, 537-550.
This article presents findings from a study of 500 rural residents in the Chattooga River Basin about attitudes toward ecosystem management via telephone survey. Messages produced by the Forest Service were compared in order to determine which produced the most favorable attitudes toward ecosystem management. The study showed that residents generally had low knowledge of ecosystem management and that favorable attitudes were associated with messages containing strong arguments.