Latino Outdoors: Using Storytelling and Social Media to Increase Diversity on Public Lands

Short Description

While minority groups have become much larger percentages of the U.S. population (Latinos in particular are projected to make up 28% of the total U.S. population by 2050), land management agencies have been slow in responding to the overall demographic shift, especially with regard to outdoor recreation activities. This article focuses on Latino Outdoors using storytelling and social media technology to increase access to public lands and create a Latino-centered message for environmental awareness and belonging. Storytelling, strategic use of social media, and building a national network have all worked to share the values and advocate for the wealth of experiences that could be had by the 57 million Latinos in the United States currently underserved by public land-mangement agencies. 

Related Partners

The Forest Service was established in 1905 and is an agency of the U.S. Department of Agriculture. The Forest Service manages public lands in national forests and grasslands, which encompass 193 million acres.