A Model for Assessing the Affects of Communication on Recreationists

Publication and Source

Manfredo, M. & Bright, A. (1991). A Model for Assessing the Affects of Communication on Recreationists. Journal of Leisure Research, 23(1), 1-20.

Short Description

This study tested a model for communication by looking at the effects of brochures on 368 wilderness users. Results supported the model and determined factors that affect the communication response process. This was measured by the number of thoughts generated, acquisition of new beliefs, and changes in old beliefs.