The Monarch Butterfly through Time and Space: The Social Construction of an Icon

Publication and Source

Gustafsson, K.M., Agrawal, A.A., Lewenstein, B.V. & Wolf, S.A. (2015). The Monarch Butterfly through Time and Space: The Social Construction of an Icon. BioScience. 

Short Description

This article tells the story of how the monarch butterfly has become an iconic species across countries, regions, and public sectors. The article covers key events in the awareness and protection of the butterfly, the role of the butterfly as a 'boundary object', and the general power the species has to mobilize people and instigate policy discussion.