Nicolas Kristoff's Advice for Saving the World
Often, a story with a positive or hopeful message or a story about a specific animal or person can capture the compassion of people more readily than a dreary warning about the depletion of resources or seemingly-unstoppable extinction of a species. This article, by Nicolas Kristoff, discusses this strange dynamic and his frustration with his unsuccessful attempts at capturing the attention and action of his readers in the face of dire circumstances for victims of violence and hate in Darfur. Kristoff sheds light on this confusing topic of communicating the need to take action to address a giant problem by exploring social psychology research about how to truly win the sympathy of individuals and motivate people to take action.
Kristof, N.D. (2009). Nicholas Kristof's Advice for Saving the World. Outside