Public View of Wetlands and Waterfowl Conservation in the United States - Results of a Survey to Inform the 2018 Update of the North American Waterfowl Management Plan
This report provides information gathered from the general public in early 2017 that is intended to be used by the North American Waterfowl Management Plan (NAWMP) advisory committees and anyone interested in the human dimensions of wetlands and waterfowl management. The information came from a mail-out survey sent to 5,000 addresses in the United States, proportioned by population for each state and selected at random.
The responses returned were observed to have potential selection bias and more likely to have been completed by people oriented toward and aware of wildlife and conservatio nissues. As well, the sample had over-representation from a few demographic categories, making it necessary to weight the data to be more representative of the overall population. Overall, this sample was most likely to visit wetlands for hiking/walking/biking and enjoying nature/pucnicking. Additionally, this sample is very concerned about loss of ecosystem services resulting from wetlands degradation or loss; and also conserned about clean water, clean air, and providing a home for wildlife. Conversely, this sample showed that people are least concerned about hunting opportunities and wetlands providing scenic places for inspiration or spiritual renewal.
Communication questions about what resonates with people and which sources are trusted or used showed many interesting insights. Communications targeted toward wildlife-related recreationists emphasizing benefits of wetlands and habitat may be most effective. As well, the most prefered and trusted information sources are through personal experience, accessing online contet, and watching through visual media online.
The full report highlighting addional findings about attitudes, activities, and preferences is available through the USGS Open File Report 2017-1148 linked below.
Wilkins, E.J., and Miller, H.M., 2018, Public views of wetlands and waterfowl conservation in the United States—Results of a survey to inform the 2018 update of the North American Waterfowl Management Plan: U.S. Geological Survey Open-File Report 2017–1148, 134 p., https://doi.org/10.3133/ofr20171148.