Qualitative Measures of Wildlife Value Orientations with a Diverse Population in New York City
This study reports on developing a technique to help with cross-cultural assessments of wildlife value orientations. The report is based on using qualitative methods in a focus group setting of Latino and Chinese-American audiences in New York City. The technique can be used by conservation organizations to understand and meet the needs of increasinly diverse populations. The focus groups were asked to evaluate each picture in a series of pictures of wildlife and human-wildlife interactions. Results revealed four clear wildlife value orientations based on participant discussion comments. The authors also discuss ways to improve the method for future studies as well as ways the methods can be adapted and applied to other study settings.