Risk Perception Frames in Environmental Decision Making
Publication and Source
Elliott, M. (2003). Risk Perception Frames in Environmental Decision Making. Environmental Practice, pp 214-222.
Often perception by community residents and lay public of risk differ from actual risk that is based on careful analysis. Risk perception can be influenced by social understanding and experiential or emotional evidence that differs from analytic models. Rather than dismiss these perceptions as irrational or irrelevant, we need to learn to communicate actual risk by using active listening, assessing frames within which risks are perceived, and separating identity frames from risk frames.