Selecting flagships for invertebrate conservation

Publication and Source

Barua, M., Gurdak, D.J., Ahmed, R.A. & Tamuly, J. (2012). Selecting flagships for invertebrate conservation. Biodiversity and Conservation, 21(6), 1457-1476.

Short Description

This article discusses the potential for invertebrates, particularly butterflies, to be used as flagship species. The authors conducted a study in India surveying local residents as well as tourists regarding the appeal of butterflies. Results show that butterflies appeal to diverse audiences and can be used as flagship species in various contexts. However, the article cautions that using an invertebrate flagship requires consideration of the purpose or intended use of these species as flagships. The authors thus provide an outline of guidelines for choosing flagships to raise awareness of invertebrate conservation.