Tools of Engagement: A Toolkit for Engaging People in Conservation
Publication and Source
Ady, J., Ardoin, N., Coleman, J., Ford, M., Grimm, K., Heimlich, J., Hopkins, M., Jeppesen, G., Mann, L., Merrick, C., Miller, F., Petty, B. & Slavin, Z. (2011). Tools of Engagement: A Toolkit for Engaging People in Conservation. National Audubon Society
This comprehensive toolkit is a resource for practitioners to engage audiences using tried-and-tested steps, strategies and tools. The content is a result of research conducted using focus groups and surveys with over 600 conservation professionals as well as interviews with 15 conservation leaders and a literature review. The Toolkit is a product of collaboration between National Audubon Society, US Fish and Wildlife Service, the Environmental Education and Training Partnership, and TogetherGreen. The Toolkit not only covers the essential steps to successful public engagement, but also a comprehensive list of tools, such as stakeholder analysis, identifying conservation targets, reaching your target audience, creating compelling messages, using social media, creating results chains, and building an evaluation strategy.