W.K. Kellogg Foundation Evaluation Handbook
This handbook begins with a brief history of project evaluation and its use in modern society. The Kellogg Foundation, with roots in supporting social service initiatives, emphasizes finding a balance between quantitative evaluations strict adherence to statistics and measurable outcomes, with qualitative approaches that capture more complex, collaborative relationships often found in broad scale community initiatives. The authors call attention to the consequences of using only one type of evaluation method and provide recommendations for avoiding pit falls. The majority of this handbook focuses on project-level evaluation, providing several worksheets and ‘blue prints’ for incorporating evaluation throughout the project cycle, including selection of an independent evaluator. Beginning with providing context for evaluation, this handbook leads project staff through preparing for evaluation, the implementation phase, determining outcomes, measuring impacts, communicating findings and utilizing results. Several variations of the traditional logical model are presented. A brief description of identifying audiences for dissemination of evaluation findings is also included. This handbook is a resource for novice and experienced evaluators, providing a comprehensive look from several perspectives during the evaluation process.
Format and Retrieval
W.K. Kellogg Foundation. (2004). W.K. Kellogg Foundation Evaluation Handbook.