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science communication x risk perception x

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Often perception by community residents and lay public of risk differ from actual risk that is based on careful analysis. We need to learn to communicate actual risk by using active listening, assessing frames within which risks are perceived, and separating identity frames from risk frames.
This tool is designed for generating a visual understanding for applying human dimension findings to managerial concerns. PCI includes tools for calculating, comparing, and graphing bipolar scales estimating the amount of consensus for variables of interest, and could be used for evaluating non conflict situations as well.