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Surrogate species approaches have been applied in various contexts in attempts to simplify or focus conservation efforts. Four different types of surrogate species have been identified: indicators, umbrellas, keystones, and flagships.
In this broadcast, we will explore the principles and strategies of community-based social marketing, an approach to behavior change based in behavioral psychology and general marketing principles.
If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviours -- such as those involved in waste reduction, water and energy efficiency, conservation, watershed protection, pollution prevention or transportation changes -- you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes will also benefit from attending.
An overview of how to use CBSM process to increase the adoption of sustainable behaviors with the community.
This article provides examples of injunctive and descriptive norms and how to use them to your advantage when communicating.
In an interview with social marketing researcher, Dr. Diogo Verissimo, we find out the basics of social marketing, how it can be used for conservation, and how it can overcome the challenge of changing human behavior.
Social Marketing: Influencing Behaviors for Good</em>, presents the full story for planning and implementing programs for social behavior change.
This comprehensive toolkit is a resource for practitioners to engage audiences using tried-and-tested steps, strategies and tools.
This book, by the four leading experts on social marketing for sustainability, explains how to use community-based social marketing (CBSM) to create sustainable behavior change.
This paper describes a systematic, stakeholder-driven method for choosing an effective flagship species for a conservation campaign.