Tribal Community-Based Social Marketing Training Guide

What Is It?

U.S. EPA Region 5 partnered with the Fond du Lac Band of Lake Superior Chippewa to create a Tribal Community-Based Social Marketing Training Guide. This training guide provides an overview of how to use the CBSM process to increase sustainable behaviors in tribal communities. CBSM combines marketing techniques with community engagement and has proven to be far more effective in leading to sustainable behaviors than information dissemination alone.

Related Partners

The mission of the Environmental Protection Agency is to protect human health and the environment. Since 1970, EPA has been working for a cleaner, healthier environment for the American people.