Tribal Community-Based Social Marketing Training Guide
What Is It?
U.S. EPA Region 5 partnered with the Fond du Lac Band of Lake Superior Chippewa to create a Tribal Community-Based Social Marketing Training Guide. This training guide provides an overview of how to use the CBSM process to increase sustainable behaviors in tribal communities. CBSM combines marketing techniques with community engagement and has proven to be far more effective in leading to sustainable behaviors than information dissemination alone.