Community-Based Social Marketing: Behavior Change Strategies that Work
In this broadcast, we will explore the principles and strategies of community-based social marketing, an approach to behavior change based in behavioral psychology and general marketing principles. We’re not talking about Facebook, Twitter, or other social media marketing. We are talking about an approach that has been successfully applied across the U.S. and the globe, including nationwide efforts by USFWS and partners to eradicate invasive species.
- Recorded November 17, 2016
- Duration 01:02:09
- From the Human Dimensions of Natural Resources Conservation Broadcast Series
Watch Community-Based Social Marketing: Behavior Change Strategies that Work.