PlayCleanGo: A Behavior Change Campaign that Works

Overview

Join Susan Burks, from the Minnesota Department of Natural Resources, joins us to discuss her work to prevent the spread of invasive species through a program called PlayCleanGo: Stop Invasive Species in Your Tracks. Developed in partnership with the US Forest Service and the US Fish and Wildlife Service, it utilizes community-based social marketing strategies to encourage responsible behaviors by outdoor recreationists. After listening to the podcast, learn more about this topic and Susan's work by viewing our recent broadcast, Community-Based Social Marketing: Behavior Change Strategies the Work, below.