Tools for Understanding Audiences

Overview

Have the demographics in your area changed recently, thus changing your target audiences? What are the ethnic and cultural backgrounds of your visitors? Who are the nontraditional or underserved audiences in communities near your refuge? What are the visitation trends to the refuge over the last 5 years? What recreation activities have the highest demand in the area, region, and state? In a changing America, the answers to these and more questions are important for planning our Visitor Services activities and to efforts like the Urban Wildlife Refuge Initiative. We'll discuss the importance of understanding audiences and context at local, regional, and national levels for your refuge and provide information on tools and resources for you to begin to find the answers.